Modern e-commerce is more than just buying and selling products, it is a channel to influence offline sales, interact with customers and increase awareness and brand loyalty.

However, it all falls apart when your website or mobile app is slow, nonfunctional or unavailable even for a short time. Finding and fixing issues before your users encounter them not only ensures you revenue and loyal customers but also saves you from social media backlash and brand dilution.

Web and mobile apps, the backbones of your eCommerce channels, are becoming more complex in an attempt to deliver better customer experience. This makes it more important than ever to proactively monitor your web and mobile applications as well as the APIs that glue them together.

In this webinar, we will explore:

      • The trends in e-commerce as a result of trends in underlying technology
      • Challenges due to increased dependency on 3rd party APIs 
      • Challenges due to diversity of consumer locations and the platforms they use
      • How to find and strengthen important conversion paths
      • How to evaluate and improve consumer attention metrics
      • Proactive monitoring for base-lining your performance and setting success indicators 
      • How small to medium size businesses can benefit from proactive performance monitoring

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Maximizing ROI with Synthetic Monitoring for E-Commerce